Biblioteca Popular de Valls Passeig dels Caputxins, 18 43800 - VALLS
What makes a product is preferably similar to another?It is a sufficient sign of quality as a PDO or PGI to direct option to purchase consumer? Who wins in a preferable quality product with recognition and prestige? Wins only the producer, or the entire supply chain? Quality is guarantee of success? How to get to the popularity? Analyze case studies, based on what you get good products at a good market penetration and a business model in which the benefits are expanded in many directions.